Triple bottom line

I was reading a Peace Coffee newsletter today which led me to a blog for a group called Sustainability Is Sexy. They make some very good points about how businesses need to adhere to the triple bottom line and not just profit.

a triple bottom line refers to a business practice of measuring and basing decisions on financial performance, ecological impact from company operations, and social effects on workers and their communities. At its reduction, the triple bottom line means caring about people, planet, and profit.

Alright, all this talk is making me thirsty for some java. Adios.